I've tried personal phone calls to past attendees as a reminder of upcoming meetings. I've tried all manner of promotional signs around the branch to recruit new members. None of it has worked, and so I think a rebranding is in order.
|Really? You thought that program name would work?|
So, "Kids" is out. "Advisory Board" sis. What to call this group, then?
I've been playing around with different program names that may somehow reflect the fact that this is a social group for older elementary students, and that books and library happenings will be discussed. Here are some of the names I'm considering, culled both from pre-teens' suggestions and my own browsing of library event listings and blogs:
- The Idea Squad
- Books and More
- Library Club
Dear reader, do you possess insight or advice on this topic? Do you have a similar type of group/program at your library, and what do you call it? Do you have a good suggestion? Or may just an example of when you've rebranded a program to give it a new look? I'd love to hear any and all thoughts in the comments or on Twitter.