On four Fridays during summer reading--two in June, two in July--I host the Beat the Heat Movie Treat programs. The premise is simple: show a movie from the library's collection for a program. This program format is directly in line with one of our programming goals, which is to utilize and promote the library's diverse collections. Just because movies are already popular, high-circulating items doesn't mean they shouldn't get a bit of programming time, too, I reason. Also, movie events like this make for some solid passive programming: minimal work, solid engagement and use of the collection.
To maximize the appeal of these programs, I chose to screen the four children's movies with the highest numbers of reserve requests (That's Puss in Boots, Hugo, The Adventures of Tintin, and Alvin and the Chipmunks 3: Chipwrecked for us). My rationale in choosing these movies is twofold: 1) they are obviously popular and are thus recognizable, easy-to-promote titles; and 2) with so many reserve requests, a family can expect to have to wait a month or more before getting to borrow the movie from the library. Beat the Heat Movie Treat provides a way to see some popular movies without the wait time (so long as the movies are covered by your public performance license, of course!).